The Challenge
Creatively, a paint party in a box, was born out of the pandemic to bring people together through creativity. Every month, subscribers received paint supplies and a carefully curated painting with step-by-step instructions to create the work from the comfort of their home. This novel concept needed a robust brand and comprehensive marketing strategy that worked.
The Solution
To give Creatively a unique identity rooted in its core values of creativity, learning through fun, and positivity, I devised a 360° marketing and branding strategy. This included developing a high-converting website, effective sales funnel, targeted email marketing, organic social media, event marketing, and leveraging influencers to amplify the brand.
Website
For Creatively's website, we didn't just design pages; we ensured that every visitor felt the brand's essence and wanted to be part of the paint party experience. Through intuitive navigation, visually engaging elements, and compelling copy, I created a website that converted curious visitors into enthusiastic subscribers and loyal customers. The user-centric design ensured a seamless customer journey, making the subscription process as easy and stress-free as the paint parties themselves.
Social Media
Creatively's social media presence cultivated a global community of beginner artists and art enthusiasts. By promoting user-generated content, we propelled brand awareness, fostered a dedicated following, and converted participants into loyal customers. Enthusiastic subscribers showcased their vibrant creations on Facebook and Instagram, embodying our values of fun and creativity, amplifying brand visibility.
Press
Creatively didn’t just capture attention; it earned acclaim from reputable sources. Being featured on the largest mental health website, VeryWell, as a favorite stress relief product selected by Editor in Chief, Amy Morin. Moreover, the spotlight extended to mainstream media, as PIX11 News recognized Creatively in their New Business Spotlight. These press features not only brought the brand into the limelight but also underscored its significance in promoting relaxation and joy during challenging times.
Event Marketing
Our event marketing strategy seamlessly blended the digital and physical worlds. Hosting over 40 free Facebook Live paint tutorials, our top events achieved an organic reach of 100K+ users, garnering responses from 6K+ users. Many first-time viewers transitioned into loyal monthly paid subscribers, transforming Creatively into a vibrant community that goes beyond a product – it's an experience people want to take part in.
Email Marketing
Among our various successful email campaigns, one that truly stood out was our influencer marketing initiative. We strategically collaborated with female, lifestyle, and travel influencers boasting a substantial woman/mom following, resulting in an extraordinary 94% open rate and a 17% click-through rate. This campaign exceeded our wildest expectations, showcasing the immense impact of strategic influencer partnerships.
