The Challenge
C100, an organization dedicated to supporting Canadian tech founders, needed a website that reflected the caliber of their network and spoke directly to the entrepreneurial community they serve. Their previous site was outdated, hard to navigate and difficult to update. They wanted a modern site they could manage with ease.
The Solution
C100 partnered with me to completely overhaul their website. We migrated the site from Webflow to WordPress, giving their team a more intuitive and flexible content management experience. We redesigned the site with a modern, clean aesthetic, improved UX, and clear messaging tailored to tech founders. With a new structure and stronger CTAs, the site became a powerful tool for lead generation and community engagement.
Website
I redesigned C100’s website to be clean, modern, and aligned with the needs of tech founders. The site was migrated from Webflow to WordPress for easier content management, with clear navigation, strong calls-to-action, and an improved form flow to increase application submissions.
As part of the website revamp, I redesigned the application experience to improve usability and conversions. I created a clear program overview page that helped users quickly understand the differences between C100’s programs and decide which one was right for them. Strategic CTAs were placed throughout the page to guide and nudge users toward the application, resulting in a more intuitive flow and increased application submissions.
And the results are in...
In the first 6 months, the site resulted in higher traffic, stronger engagement, and a noticeable increase in program applications. With a faster, more intuitive experience and easier content management, C100 is now better equipped to attract tech founders and support their growing community.